Facebook page or website: which one gets you hired?

A Facebook page is a great start. It's free, your customers are already there, and it's easy to post job photos. But if it's the only place you live online, you're probably missing calls without knowing it.

Why customers still look for a website

When someone searches "tree removal near me" on their phone, Google shows websites and map listings first. Facebook pages rarely show up. Even people who find you on Facebook often look for a website to check if you're legit before they call.

• Trust: a real website says "this is an established business."
• Search: websites show up for searches like your trade plus your town.
• Control: Facebook changes the rules often. Your website is yours.

Use both

The best setup is simple: your website is home base, and Facebook is where you share fresh photos and point people back home. Put your website link at the top of your Facebook page, and a Facebook button on your website.

The bottom line

If most of your work comes from word of mouth, a website catches the people who hear your name and look you up. If you want new customers, it's how strangers find you in the first place.